Last weekend I spoke at the Waterford Writers’ Festival. The subject of the panel discussion was How to Write a Bestseller. The chair of the session, the very able Vanessa O’Loughlin from www.writing.ie asked us to consider the key elements of fiction writing and what makes a bestselling novel: character, dialogue, plot, making your book stand out. Also on the panel were fellow popular fiction writers Monica McInerney, Sinead Moriarty and Niamh Greene.

It got me thinking about the nature of the ‘bestseller’. A ‘bestseller’ is simply a book that sells a lot of copies, a book that has thousands of happy readers, all actively recommending it to their friends and family, and on Facebook and Twitter (which I think is the way most bestsellers are created – by word of mouth).

So I thought I’d jot down some of the things that came up during the panel discussion in case they are useful. And at the very end I’ll let you in on the secret – how to write a bestseller – as yes, there is a secret!

First of all: Character

We all agreed that creating big, interesting, real, lovable yet flawed characters is the key to writing good popular fiction. Monica McInerney …