How Important is Your Book’s Title? Tips on attracting the right kind attention for your book . . .

How important is a book’s title? In a word, vital. Good titles should reflect the content of the book. They should be short (or shortish) and snappy, they should suit the type of book you are writing. If it’s a crime novel, blood is good in a title. Not so good for popular fiction. And as it’s popular fiction I write, that’s what I’ll concentrate on now.

Who decides on a book’s title? Mostly the author. But if the sales and marketing team don’t like your chosen title, you’re in trouble. Sometimes it’s worth sticking to your guns, but often they have a point. All they care about is selling your book. They are not really interested in how many hours/days/weeks you’ve put into coming up with a clever title. Your editor might be, but it’s the sales and marketing team’s job to squeeze as many of your books into as many bookshops and supermarkets as possible, and in order to do this they demand a/ a good cover and b/ a good title – and it’s their job to complain …